/* ---------- Palette (matched to upmedia-systems.com) ---------- */
:root {
  --up-red: #E70925;
  --up-red-dark: #c40719;
  --up-dark: #1a1c1f;
  --up-panel: #26292D;
  --up-tint: #F5F8FF;
  --up-text: #3F444B;
  --up-white: #FFFFFF;
  --radius: 16px;
  --container: 1140px;
  --shadow: 0 10px 30px rgba(0, 0, 0, 0.08);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  color: var(--up-text);
  background: var(--up-white);
  line-height: 1.6;
}

img { max-width: 100%; display: block; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3 { line-height: 1.2; margin: 0 0 16px; color: var(--up-dark); }

.section-title {
  font-size: clamp(1.7rem, 3vw, 2.4rem);
  text-align: center;
  margin-bottom: 8px;
}
.section-title.light { color: var(--up-white); }
.section-sub {
  text-align: center;
  max-width: 620px;
  margin: 0 auto 48px;
  color: #6b7280;
}
.section-sub.light { color: rgba(255,255,255,0.75); }

.fine-print { font-size: 0.8rem; color: #9aa0a6; text-align: left; }
.fine-print.light { color: rgba(255,255,255,0.55); }
.fine-print.center { text-align: center; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 28px;
  border-radius: 999px;
  font-weight: 600;
  text-decoration: none;
  cursor: pointer;
  border: none;
  font-size: 1rem;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.btn-primary { background: var(--up-red); color: var(--up-white); }
.btn-primary:hover { background: var(--up-red-dark); transform: translateY(-2px); box-shadow: var(--shadow); }
.btn-ghost { background: transparent; color: var(--up-red); border: 2px solid var(--up-red); }
.btn-ghost:hover { background: var(--up-red); color: var(--up-white); }
.btn-block { width: 100%; }

/* ---------- Header / Nav ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(6px);
  border-bottom: 1px solid #eef0f3;
}
.header-inner {
  display: flex;
  align-items: center;
  gap: 24px;
  padding-top: 14px;
  padding-bottom: 14px;
}
.logo { display: flex; align-items: center; gap: 10px; text-decoration: none; margin-right: auto; }
.logo-img { height: 38px; width: auto; display: block; }

.main-nav { display: flex; gap: 28px; }
.main-nav a { color: var(--up-text); text-decoration: none; font-weight: 500; font-size: 0.95rem; }
.main-nav a:hover { color: var(--up-red); }

.btn-nav { flex-shrink: 0; }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}
.nav-toggle span { width: 24px; height: 2px; background: var(--up-dark); border-radius: 2px; }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  overflow: hidden;
  padding: 72px 0 56px;
  text-align: center;
}
.hero-blob {
  position: absolute;
  top: -160px;
  left: 50%;
  transform: translateX(-50%);
  width: 640px;
  height: 640px;
  border-radius: 50%;
  background: radial-gradient(circle at 50% 50%, rgba(231,9,37,0.14), rgba(231,9,37,0) 70%);
  z-index: 0;
}
.hero-inner { position: relative; z-index: 1; }
.badge {
  display: inline-block;
  background: var(--up-dark);
  color: var(--up-white);
  padding: 8px 18px;
  border-radius: 999px;
  font-size: 0.85rem;
  font-weight: 600;
  margin-bottom: 24px;
}
.hero h1 { font-size: clamp(2.2rem, 5vw, 3.4rem); }
.hero-sub {
  max-width: 620px;
  margin: 0 auto 32px;
  font-size: 1.1rem;
  color: #5a6069;
}
.hero-watch-note { font-weight: 600; color: var(--up-red); margin-bottom: 32px; }

.hero-video { max-width: 860px; margin: 0 auto; }
.video-frame {
  position: relative;
  width: 100%;
  padding-top: 56.25%; /* 16:9 */
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: var(--up-dark);
}
.video-frame iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

/* ---------- Video gate (poster + play button) ---------- */
.video-gate-poster {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  background: radial-gradient(circle at 50% 40%, #33373f, var(--up-dark));
  cursor: pointer;
  border: 0;
  padding: 0;
}
.video-play-btn {
  background: none;
  border: none;
  cursor: pointer;
  padding: 0;
  display: flex;
  transition: transform 0.15s ease;
}
.video-play-btn:hover { transform: scale(1.08); }
.video-play-icon { width: 68px; height: 48px; }

/* ---------- Video gate modal ---------- */
.video-gate-modal {
  position: fixed;
  inset: 0;
  z-index: 200;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 20px;
}
.video-gate-modal.open { display: flex; }
.video-gate-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(0,0,0,0.7);
}
.video-gate-card {
  position: relative;
  width: 100%;
  max-width: 440px;
  max-height: 90vh;
  overflow-y: auto;
  background: var(--up-panel);
  border: 1px solid rgba(231,9,37,0.35);
  border-radius: var(--radius);
  box-shadow: 0 20px 50px rgba(0,0,0,0.5);
  padding: 32px;
  text-align: center;
}
.video-gate-card h3 { color: var(--up-white); font-size: 1.5rem; margin-bottom: 8px; }
.qualify-card { max-width: 620px; text-align: left; }
.qualify-card .qualify-progress { text-align: center; }
.qualify-card .qualify-warning { text-align: left; }
.video-gate-sub { color: rgba(255,255,255,0.7); font-size: 0.95rem; margin: 0 0 20px; }
.video-gate-list {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
  text-align: left;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.video-gate-list li { color: rgba(255,255,255,0.85); font-size: 0.9rem; line-height: 1.4; }
.video-gate-form { display: flex; flex-direction: column; gap: 14px; }
.video-gate-fineprint { font-size: 0.78rem; color: rgba(255,255,255,0.45); margin: 16px 0 0; }

/* ---------- Features strip ---------- */
.features { background: var(--up-tint); padding: 32px 0; }
.features-grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 28px;
}
.feature {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 600;
  font-size: 0.92rem;
  color: var(--up-dark);
}
.feature-icon { font-size: 1.3rem; }

/* ---------- Steps / flip cards ---------- */
.steps { padding: 88px 0; }
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.flip-card { perspective: 1200px; height: 220px; outline: none; }
.flip-inner {
  position: relative;
  width: 100%;
  height: 100%;
  transition: transform 0.6s;
  transform-style: preserve-3d;
}
.flip-card:hover .flip-inner,
.flip-card:focus .flip-inner { transform: rotateY(180deg); }
.flip-front, .flip-back {
  position: absolute;
  inset: 0;
  backface-visibility: hidden;
  border-radius: var(--radius);
  padding: 32px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  background: var(--up-panel);
  color: var(--up-white);
}
.flip-front h3 { color: var(--up-white); margin: 0; }
.step-num { color: var(--up-red); font-weight: 800; font-size: 1.6rem; margin-bottom: 8px; }
.flip-back { transform: rotateY(180deg); background: var(--up-red); }
.flip-back p { margin: 0; font-size: 0.95rem; }

/* ---------- How it works ---------- */
.how-it-works { background: var(--up-tint); padding: 88px 0; }
.how-grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 40px;
  align-items: start;
}
.check-list { list-style: none; padding: 0; margin: 24px 0 0; display: flex; flex-direction: column; gap: 14px; }
.check-list li { position: relative; padding-left: 30px; }
.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0; top: 0;
  color: var(--up-white);
  background: var(--up-red);
  width: 20px; height: 20px;
  border-radius: 50%;
  font-size: 0.7rem;
  display: flex; align-items: center; justify-content: center;
}
.how-stat-card {
  background: var(--up-white);
  border-radius: var(--radius);
  padding: 32px;
  box-shadow: var(--shadow);
}
.how-stat-card h3 { font-size: 1.1rem; }
.learn-curve { display: flex; gap: 24px; align-items: flex-end; height: 140px; margin: 24px 0 12px; }
.learn-bar { display: flex; flex-direction: column; align-items: center; justify-content: flex-end; flex: 1; height: 100%; text-align: center; }
.learn-bar span { width: 100%; max-width: 60px; height: var(--h); background: linear-gradient(180deg, var(--up-red), var(--up-red-dark)); border-radius: 8px 8px 0 0; }
.learn-bar em { font-style: normal; font-size: 0.78rem; color: #6b7280; margin-top: 8px; }

/* ---------- Stats / examples ---------- */
.stats { background: var(--up-dark); padding: 88px 0; }
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-bottom: 24px;
}
.stat-tile {
  background: var(--up-panel);
  border-radius: var(--radius);
  padding: 28px 16px;
  text-align: center;
}
.stat-num { display: block; font-size: 2rem; font-weight: 800; color: var(--up-red); }
.stat-label { display: block; margin-top: 6px; font-size: 0.85rem; color: rgba(255,255,255,0.75); }

.results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin: 40px 0 24px;
}
.result-card {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: var(--up-panel);
}
.result-card img { width: 100%; height: 100%; object-fit: cover; }

/* ---------- Brands we work with ---------- */
.brands { padding: 80px 0; }
.brands-image-wrap {
  max-width: 720px;
  margin: 0 auto;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
}

/* ---------- Testimonials ---------- */
.testimonials { padding: 88px 0; }
.video-testi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 900px;
  margin: 0 auto;
}
.video-testi-card {
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: var(--up-dark);
}
.video-testi-card video {
  width: 100%;
  aspect-ratio: 9 / 16;
  object-fit: cover;
  display: block;
}

/* ---------- Signup form ---------- */
.signup { background: var(--up-dark); padding: 64px 0; }
.signup-inner {
  max-width: 560px;
  margin: 0 auto;
  text-align: center;
}
.signup-card {
  background: var(--up-panel);
  border: 1px solid rgba(231,9,37,0.35);
  border-radius: var(--radius);
  padding: 36px 28px;
  box-shadow: 0 0 0 1px rgba(231,9,37,0.08), 0 20px 50px rgba(0,0,0,0.35), 0 0 40px rgba(231,9,37,0.12);
}
.signup-badge {
  display: inline-block;
  background: rgba(231,9,37,0.14);
  color: #ff5c72;
  border: 1px solid rgba(231,9,37,0.4);
  padding: 6px 16px;
  border-radius: 999px;
  font-size: 0.8rem;
  font-weight: 700;
  margin-bottom: 16px;
}
.signup-intro {
  color: rgba(255,255,255,0.9);
  font-weight: 600;
  font-size: 1.05rem;
  line-height: 1.5;
  margin: 0 0 28px;
}
.signup-form {
  display: flex;
  flex-direction: column;
  gap: 14px;
  text-align: left;
}
.form-row { display: flex; flex-direction: column; gap: 6px; }
.form-row input {
  padding: 15px 16px;
  border-radius: 10px;
  border: 1px solid #454b53;
  background: #2f333a;
  color: var(--up-white);
  font-size: 1rem;
  font-family: inherit;
  transition: border-color 0.15s ease, background 0.15s ease;
}
.form-row input::placeholder { color: #b5bac1; }
.form-row input:hover { border-color: #5a616b; }
.form-row input:focus {
  outline: none;
  border-color: var(--up-red);
  background: #33373f;
  box-shadow: 0 0 0 3px rgba(231,9,37,0.25);
}
.form-fineprint { font-size: 0.78rem; color: rgba(255,255,255,0.5); margin: 0; }

/* Phone field country selector (intl-tel-input) — match the dark form theme */
.iti.iti--allow-dropdown { width: 100% !important; display: block; }
.iti input.iti__tel-input {
  width: 100% !important;
  box-sizing: border-box !important;
  padding-left: 90px !important;
}
.iti__selected-country { border-radius: 10px 0 0 10px; }
.iti__selected-country:hover,
.iti__selected-country:focus { background-color: rgba(255,255,255,0.06) !important; }
.iti__selected-country-primary { padding: 0 8px 0 12px; }
.iti__dial-code { color: #b5bac1; }
.iti__dropdown-content {
  background: #2f333a;
  border: 1px solid #454b53;
  border-radius: 10px;
  color: var(--up-white);
}
.iti__search-input {
  background: #1f2226;
  border: 1px solid #454b53;
  color: var(--up-white);
  border-radius: 8px;
}
.iti__country { color: rgba(255,255,255,0.85); }
.iti__country.iti__highlight { background-color: rgba(231,9,37,0.18); }
.iti__divider { border-bottom: 1px solid #454b53; }
.form-status { min-height: 20px; font-size: 0.9rem; text-align: center; margin: 0; color: rgba(255,255,255,0.85); }
.form-status.success { color: #3ddc84; }
.form-status.error { color: var(--up-red); }

.hp-field { position: absolute; left: -9999px; top: -9999px; }

.form-row-checkbox { flex-direction: row; }
.checkbox-label {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.85rem;
  font-weight: 400;
  color: rgba(255,255,255,0.75);
  cursor: pointer;
}
.checkbox-label input[type="checkbox"] {
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  margin-top: 2px;
  accent-color: var(--up-red);
}
.checkbox-label a { color: var(--up-red); }

.btn-arrow { display: inline-flex; align-items: center; justify-content: center; gap: 10px; }
.btn-arrow-icon { width: 20px; height: 20px; flex-shrink: 0; }

/* ---------- About / trust / speciality ---------- */
.about { padding: 88px 0; }
.about-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
}

/* ---------- Audience ---------- */
.audience { background: var(--up-tint); padding: 88px 0; }
.audience-list {
  max-width: 720px;
  margin: 0 auto;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.audience-list li {
  position: relative;
  padding-left: 28px;
}
.audience-list li::before {
  content: "";
  position: absolute;
  left: 0; top: 8px;
  width: 10px; height: 10px;
  border-radius: 50%;
  background: var(--up-red);
}

/* ---------- FAQ ---------- */
.faq { padding: 88px 0; }
.faq-item {
  border-bottom: 1px solid #eef0f3;
  padding: 18px 0;
}
.faq-item summary {
  cursor: pointer;
  font-weight: 600;
  color: var(--up-dark);
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+";
  font-size: 1.4rem;
  color: var(--up-red);
  margin-left: 12px;
  flex-shrink: 0;
}
.faq-item[open] summary::after { content: "\2212"; }
.faq-item p { margin: 14px 0 0; color: var(--up-text); }

/* ---------- Thank you page ---------- */
.thankyou-hero { padding: 72px 0 48px; text-align: center; }
.thankyou-hero .badge { margin-bottom: 24px; }
.thankyou-hero h1 { font-size: clamp(2.2rem, 5vw, 3.4rem); }
.thankyou-hero .hero-sub { max-width: 560px; margin: 0 auto; font-size: 1.1rem; color: #5a6069; }

/* ---------- Qualify questionnaire ---------- */
.qualify-section { background: var(--up-dark); padding: 64px 0; min-height: 70vh; }
.qualify-inner { max-width: 620px; margin: 0 auto; }
.qualify-progress {
  text-align: center;
  color: rgba(255,255,255,0.55);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  margin: 0 0 20px;
}
.qualify-warning {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  background: rgba(231,9,37,0.1);
  border: 1px solid rgba(231,9,37,0.4);
  border-radius: var(--radius);
  padding: 18px 20px;
  margin-bottom: 32px;
}
.qualify-warning-icon { font-size: 1.3rem; flex-shrink: 0; }
.qualify-warning strong { color: var(--up-white); display: block; margin-bottom: 4px; }
.qualify-warning p { margin: 0; color: rgba(255,255,255,0.7); font-size: 0.9rem; line-height: 1.5; }

.qualify-form { display: flex; flex-direction: column; gap: 32px; }
.qualify-question { display: flex; flex-direction: column; gap: 14px; }
.qualify-label { font-weight: 700; color: var(--up-white); font-size: 1.02rem; }
.qualify-text-input {
  padding: 14px 16px;
  border-radius: 10px;
  border: 1px solid #454b53;
  background: #2f333a;
  color: var(--up-white);
  font-size: 1rem;
  font-family: inherit;
}
.qualify-textarea { resize: vertical; min-height: 90px; }
.qualify-hint { font-size: 0.78rem; color: rgba(255,255,255,0.45); }
.qualify-text-input::placeholder { color: #b5bac1; }
.qualify-text-input:focus {
  outline: none;
  border-color: var(--up-red);
  box-shadow: 0 0 0 3px rgba(231,9,37,0.25);
}

.qualify-options { display: flex; flex-direction: column; gap: 10px; }
.qualify-option {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 14px 16px;
  border-radius: 10px;
  border: 1px solid #454b53;
  background: #2f333a;
  color: rgba(255,255,255,0.85);
  cursor: pointer;
  transition: border-color 0.15s ease, background 0.15s ease;
}
.qualify-option:hover { border-color: #6b7280; }
.qualify-option input[type="radio"] { accent-color: var(--up-red); width: 18px; height: 18px; flex-shrink: 0; }
.qualify-option:has(input:checked) { border-color: var(--up-red); background: rgba(231,9,37,0.12); color: var(--up-white); }

/* ---------- Footer ---------- */
.site-footer { background: var(--up-dark); color: rgba(255,255,255,0.75); padding: 56px 0 0; }
.footer-inner {
  display: grid;
  grid-template-columns: 1.3fr 1fr 1fr;
  gap: 32px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
.footer-brand { display: flex; flex-direction: column; gap: 10px; }
.footer-logo-img { height: 44px; width: auto; align-self: flex-start; }
.footer-nav { display: flex; flex-direction: column; gap: 10px; }
.footer-nav a { color: rgba(255,255,255,0.75); text-decoration: none; }
.footer-nav a:hover { color: var(--up-red); }
.footer-contact { display: flex; flex-direction: column; gap: 14px; }
.footer-contact a { color: var(--up-white); text-decoration: none; }
.social-badges { display: flex; gap: 10px; }
.social-badge {
  width: 36px; height: 36px;
  border-radius: 50%;
  background: rgba(255,255,255,0.08);
  display: flex; align-items: center; justify-content: center;
  font-size: 0.75rem; font-weight: 700;
  color: var(--up-white) !important;
}
.social-badge:hover { background: var(--up-red); }
.footer-bottom { padding: 20px 0; text-align: center; font-size: 0.8rem; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .steps-grid { grid-template-columns: 1fr; }
  .how-grid, .about-grid { grid-template-columns: 1fr; }
  .video-testi-grid { grid-template-columns: repeat(2, 1fr); }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .results-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-inner { grid-template-columns: 1fr; }
}

@media (max-width: 560px) {
  .results-grid { grid-template-columns: 1fr; }
  .video-testi-grid { grid-template-columns: 1fr; max-width: 320px; }
  .signup-card { padding: 28px 18px; }
}

@media (max-width: 768px) {
  .main-nav {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--up-white);
    flex-direction: column;
    padding: 16px 24px;
    gap: 16px;
    border-bottom: 1px solid #eef0f3;
    display: none;
  }
  .main-nav.open { display: flex; }
  .nav-toggle { display: flex; }
  .btn-nav { display: none; }
}